Rogers’ Protection Motivation Theory (1975) provides one explanation. By Yunan Xu and Xinguang Chen. Firstly, even though one might wish for people to act in a health protecting way without a clear danger, it probably does not happen very often. High‐school students (N = 690) provided their cognitive appraisals of protection motivation theory (PMT; Prentice‐Dunn & Rogers, 1986) factors in the context of cigarette smoking. A logistic regression analysis revealed that PMT predicted adolescents' current smoking behavior. Global Health Research and Policy. These decisions are a way of protecting oneself from perceived threats. 2) Perceived severity. protection motivation theory: Abbreviation: PMT A model to explain health-seeking or health-avoidance behavior. EPPM is based on Leventhal's danger control and fear control framework and on Roger's protection motivation theory. "Fear Appeals and Information Security Behaviors: An Empirical Study," MIS Quarterly (34:1), pp. Kurhan/dollar photo club A protection motivation might be an intention to adopt or adhere to a fitness program. Protection Motivation Theory and Alcohol Use Attitudes among Older Adults. The quality of life of chronically ill individuals, such as hay fever sufferers, is significantly dependent on their health behavior. 407-429. Social Media; Email; Share Access; Share this article via social media. This study is among only a few that utilized a theory-based approach to understand smoking behavior in youth in China (e.g., Guo et al., 2007, 2012, 2013). DOI identifier: 10.1186/s41256-016-0004-9. campaign using protection motivation theory (PMT) on smoking prevention on students in Yazd universities. The use of fear is common in certain social marketing campaigns … High‐school students (N = 690) provided their cognitive appraisals of protection motivation theory (PMT; Prentice‐Dunn & Rogers, 1986) factors in the context of cigarette smoking.A logistic regression analysis revealed that PMT predicted adolescents' current smoking behavior. Rogers, Ronald W. (1975), “A Protection Motivation Theory of Fear Appeals and Attitude Change,” Journal of Psychology, 91, 93 – 114. Rogers (1975, 1983, 1985) developed protection motivation theory (PMT) which expanded the HBM to include additional factors. Protection motivation theory. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. It suggests that a person makes health-related choices based on the perception of risks and self-efficacy or of his vulnerability to illness and capacity to take effective action to avoid harm. One reason for this may be the lack of theory-based research in tobacco use prevention in these countries. The reasons for these are various. The protection motivation theory deals with how people cope with and make decisions in times of harmful or stressful events in life. … Protection Motivation Theory Adolescents Cigarette smoking China Reducing tobacco use among adolescents in China represents a significant challenge for global tobacco control. motivation fan pages and collection of videos and photos of motivation. 549-566 . Create fan page of motivation on Rediff Pages. Evidence from diverse sources implies that the dynamics of smoking behavior may be quantum in nature, consisting of an intuition and an analytical process, challenging the traditional linear continuous analytical approach. It is commonly used in health communication campaigns when a message is attempting to persuade audience members to adopt a healthy behavior. Year: 2016. Tobacco use is one of the greatest public health problems worldwide and the hazards of cigarette smoking to public health call for better recognition of cigarette smoking behaviors to guide evidence-based policy. This theory proposes that we protect ourselves through a number of ways: 1) Perceived vulnerability . The premise of the Protection Motivation Theory is that people are motivated to protect themselves from physical, psychological and social threats. In order to examine and predict patient adherence behavior, this study was carried out to explore the use of PMT as a screening tool in a general sample of people with orthopedic conditions. This theory develops new core beliefs in response to criticism of the health belief model (Roger, 1983 ). In this lesson, you'll learn about fear appeal in advertising and the theory behind it. The e-mail addresses that you supply to use this service will not be used for any other purpose without your consent. 'I am confident that I can change my diet'); Response effectiveness (e.g. Authors: Yaqiong Yan, Angela J. Jacques-Tiura, Xinguang Chen, Nianhua Xie, Jing Chen, Niannian Yang, Jie Gong, Karen Kolmodin MacDonell Abstract: Reducing tobacco use among … However protection motivation theory appears to be more concrete and specific framework. Johnston, A. C., and Warkentin, M. 2010. The theory attempts to explain and predict what motivates people to change their behavior. A social cognitive model named Protection Motivation Theory (PMT) has been developed and widely used in recent years to predict people’s intention to engage in protective behaviors [25–27]. Google Scholar Rogers, Ronald W. ( 1983 ), “Cognitive and Physiological Processes in Fear Appeals and Attitude Change: A Revised Theory of Protection Motivation,” in Social Psychophysiology, Cacioppo, John , and Petty, Richard , eds. The protection motivation theory (PMT) originally aimed at explaining why people develop protection motivation and what role fear-appeals play in this process. In this study, we applied the Protection Motivation Theory (PMT) to understand cigarette smoking behavior among youth in a random sample of vocational high school students in Wuhan, China. Fear-framed campaigns must arouse a moderately-high amount of fear but a higher amount of self-efficacy and response efficacy. Protection motivation theory and cigarette smoking among vocational high school students in China: a cusp catastrophe modeling analysis . Psychological Reports 1993 73: 1, 96-98 Share. This study is among only a few that utilized a theory-based approach to understand smoking behavior in youth in China (e.g., Guo et al., 2007 , Guo et al., 2012 , Guo et al., 2013 ). Existing behavioral theories developed in the West —such as the Protection Motivation Theory (PMT) may be useful tools to help tackle this challenge. Health-related behaviours are a product of five components: Coping Appraisal. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. This survey aimed to explain the health-related behavior of allergic individuals using the protection motivation theory (PMT) and the transtheoretical model (TTM). The protection motivation theory was originally developed to explain how people respond to fear-arousing health problems. The scale was assessed among a sample of 553 Chinese… Fear can be a powerful motivator, and advertisers know it. Protection motivation theory (PMT) provides a conceptual framework to investigate tobacco use. Cite . Share. Social marketers who are looking to use protection motivation theory will need to develop the appropriate products: depending on the complexity of the campaign such products could be simple pamphlets or educational courses running in the community. In this study, we applied the Protection Motivation Theory (PMT) to understand cigarette smoking behavior among youth in a random sample of vocational high school students in Wuhan, China. (2016) Xu, Chen. Evidence from diverse sources implies that the dynamics of smoking behavior may be quantum in nature, consisting of an intuition and an analytical process, challenging the traditional linear continuous analytical approach. self-efficacy (e.g. Deoksan Elementary School, Gyeonggido, Korea 2. "A Meta-Analysis of Research on Protection Motivation Theory," Journal of Applied Social Psychology (30:2), pp. In the current study, a culturally appropriate 21-item measurement scale for cigarette smoking was developed based on the core constructs of Protection Motivation Theory (PMT). See also: theory Protection Motivation Theory (PMT) was developed by Rogers in 1975, to describe how individuals are motivated to react in a self-protective way towards a perceived health threat. Application of the Protection Motivation Theory in predicting cigarette smoking among adolescents in China Published in: Addictive Behaviors, January 2014 DOI: 10.1016/j.addbeh.2013.09.027: Pubmed ID: 24157424 . Christopher Runge, Steven Prentice-Dunn, and Forrest Scogin. Protection motivation theory (PMT) has been used in more than 20 different health-related fields to study intentions and behavior, albeit primarily outside the area of injury rehabilitation. Leading IS Articles that Contextualized PMT to IS context. BibTex; Full citation; Publisher: Springer Nature. Components of the PMT. Rogers expected the use of PMT to diversify over time, which has proved true over four decades. Protection Motivation Theory (PMT) Generally, the intention of human beings to engage in any behavior is the most vital determinant of the behavior . Developed Based on Protection on Motivation Theory in School Aged Children Hyun-Suk AN 1, *Young-Ran KWEON 2 1. 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