However, at first glance it seems as though there could be an improved explanation in the introduction to the theory in the first paragraph. The theory assumes that resolving ambiguity and reducing uncertainty are the main goals of communication. The first assumption of this theory is that organizations process information to reduce uncertainty and equivocality (Daft and Lengel 1986). The Application Section is quite extensive, which is certainly good, but perhaps the "new media" section could be separated out? KristinPeters (talk) 03:22, 23 November 2015 (UTC), This page has a nice introduction section, however it may be beneficial to add a sentence or two on what Social Information Processing Theory is and exactly how this theory builds upon that one. Galbraith, J. — Preceding unsigned comment added by LeyiWen (talk • contribs) 01:44, 15 March 2016 (UTC), First, the background part needs more detail about what theories had already existed before the media richness theory. Newbury Park, CA: Sage. 145-167. 256-274. Communication success will occur when rich media are used for nonroutine messages and when lean media are used for routine messages. We consider these forms based on the ideas of media richness theory (Daft and Lengel, 1986) – in which richness indicates the rate and quality of information conveyed by a medium, though we focus more on the medium itself rather than its use in communication. Huang, W., Watson, R. T., and Wei, K. K. “Can a lean e-mail medium be used for rich communication? Further, the complexity of the message impacts which medium would be most effective at delivery. 143-157. Here are a few errors that I found in the page that you could take a second look at and see if you agree. According to Lengel and Daft (1988): Effective communication is a matching process; the richness of the medium should be selected to fit the nature of the message. ), New handbook of organizational communication (pp. Media richness is determined by the amount of information conveyed and the amount of learning promoted. dept.of national security affairs! Obviously, the arrangement of the page is organized and different facets of the Media Richness Theory has been covered. I know it's not terribly helpful for me to say that it already looks good. In Section 6.2, ‘A short history of educational technology‘, the development of different media in education was outlined, beginning with oral teaching and learning, moving on to written or textual communication, then to video, and finally computing. —Preceding unsigned comment added by 69.70.190.174 (talk) 21:33, 10 November 2009 (UTC). Daft, R. L., and Lengel, R. H. “Organizational Information Requirements, Media Richness and Structural Design,” Management Science (32:5), 1986, pp. Dennis, A. R., Kinney, S. T., and Hung, Y.T. center for homeland defense and security! Please feel free to make modifications to this site. Cross-cultural comparison of organizational media evaluation and choice. Therefore, social media can help to increase the richness of media and reduce the ambiguity of communication. New media and organizational structuring. Extended application in new media Section – you may need more words about that part, letting it looks as an equal graded part as the others, or if you don’t have too much to say about it, just remove it. The heading distinctions between "organizational and business communication" and "extended application in new media"This could just be an aesthetic issue on my part! Kock, N. “Can communication medium limitations foster better group outcomes? Rethinking Media Richness Theory Media Richness Theory Media richness theory (a.k.a. 122-142. I found this page to be more organized with sections and sub sections added into in more detail that most other pages. Also, in the last sentence in the first paragraph, I am not sure that there needs to be a comma between the words richer and personal. The media richness theory derives from the information processing theory and refers to communication efficiency among individuals affected by media fitness (Daft & Lengel, 1983, 1984, 1986). El-Shinnawy, M., and Markus, M. L. “Acceptance of communication media in organizations: Richness or features?” IEEE Transactions on Professional Communication (41:4), December 1998, pp. Media richness theory was developed in the mid‐1980s by organizational scholars, Daft and Lengel (and later with Trevino) and became very popular along with the diffusion of electronic communication media (e.g., email in 1990s). The examples in the part are really useful. It argues that media that are ‘rich’ are best for resolving equivocal issues with high complexity, while ‘lean’ media are best for communicating simple, certain and unequivocal messages. Organization Design, Addison-Wesley, Reading, MA, 1977. Kahai, S. S., and Cooper, R. B. “Exploring the Core Concepts of Media Richness Theory: The Impact of Cue Multiplicity and Feedback Immediacy on Decision Quality,” Journal of Management Information Systems (20:1), Summer 2003, pp. naval postgraduate school! For example, do communicators naturally trend toward the medium of appropriate richness, or do they think about the media available and determine which one is best based on its richness? 7 September 2020 | European Journal of … C. “Gender Differences in the Effects of Media Richness,” Small Group Research (30:4), August 1999, pp. Appreciated, regards, Rui ''Gabriel'' Correia (talk) 12:29, 25 August 2015 (UTC), Hi all, Lee, A.S. "Electronic Mail as a Medium for Rich Communication: An Empirical Investigation Using Hermeneutic Interpretation," MIS Quarterly (19:2), 1994, pp. However, I think more recent examples can be added and the most prevalent apps such as Facebook, Twitter, Snapchat, iMessage, Instagram etc could be discussed in this page. The theory of Daft and Lengel (1984) should be included in this article. 61.68.61.2 (talk) 20:29, 20 May 2008 (UTC), If you have been asked to edit this article as part of a course assignment, please: (a) refrain from making major changes to the article by adding non-notable material; (b) consider making incremental changes to the existing text, and adding appropriately formatted references; and (c) discuss the changes you want to make here first, before you make them. Communication, Marketing and Management, Information Systems. In the first paragraph, there should be a comma after the word gestures before which. Media Richness Theory, or MRT, is the idea that all types of communication are compared to each other in their ability to convey understanding to another person. I also found the "Extended Application in New Media" section to be a little weird or misplaced. (2001). It seems as though media richness theory is capitalized throughout the page, this may be unnecessary. 140-143. The background section would be more comprehensive if the theory’s adaptation to include modern communication mediums was discussed in greater detail. Where did this originate? * Media Richness Theory (Daft and Lengel 1986) shares some characteristics with social presence theory. Further Reading Section – I would suggest put them in the reference part. I will be working on updating this page as part of the Wikipedia Ambassador's program with Georgetown University. True or False: Content analyses of media tend to analyze fewer texts but offer richer analyses. One recommendation I would have is to maybe brighten up the page a bit - the one chart fits nicely and is a helpful visual, especially to break up the text-heavy overview of the theory. Here are some suggestions I think would be helpful: This is a great page and it seem like you've already done a lot of really useful edits to the page. 267. They feel like extensions or examples of the theory, which aren't bad, but as the only ones they could be in their own section or otherwise supported. - Tj180 In addition, the name “Selecting an appropriate medium” does not seem academic, another name of this section is recommended. Applicants’ pre-test reactions towards video interviews: the role of expected chances to demonstrate potential and to use nonverbal cues. The richest communication medium is face-to-face meetings followed by telephone, e- mail, and memos and letters (Rice and Shook 1990). While the earliest theories focused on the negative aspects of online communication - frequently depicting online communication as extremely impersonal - more recent theories have developed an increasingly optimistic view of online communication - explaining how those who interact online are highly capable of creating and maintaining impressionsand relationships with others online. 554-571. Organization Science, 3(4), 475-500. Also, the explanatory diagram has no citations or references. As someone who has spent no more than 90 minutes thinking about the theory, I might not be qualified to say that the content is good, but I feel like I understand MRT through the article.Jk1618 (talk) 20:22, 26 October 2014 (UTC), In the interest of drawing greater attention to the topic, I am reposting here a request for information on Rich media — or perhaps creation of a stand-alone article. — Preceding unsigned comment added by AlexBurchfield (talk • contribs) 22:58, 23 November 2015 (UTC), I think there are some problems within the “theory” section on the current page. It seems like MRT is supposed to be predictive, and the criticisms say that it overlooks evaluative uses, but clarification would be helpful. This ability to transmit, depends on whether the information will be used in times of uncertainty or equivocality. 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