www.fortress.com.hk, Fortress Domain When Fortress launched on the NYSE on February 9, 2007, it was the first large private equity firm in the United States to be traded publicly. Multifarious Products Offers Qualified products with low selling price are inclined to be more popular when the economy is downturn. In recent year, the number of marriages increased from 43 thousand people in 2005 to 52. Public Holiday Thus, the level of consumer involvement can be concluded as relatively high. 251 Castle Peak Road, Shop Nos. info. Yuen Long, Hong Kong Hours: Monday-Sunday 12:30pm-9:30pm The purchase price is the price listed as at the date of purchase. www.fortress.com.hk, Fortress Olympian City 2 百老滙為您提供銀行信用卡購物優惠及獨家限量禮品。立即訂閱百老滙電子快訊,接收最新優惠、產品及會員活動等資訊。推廣優惠 | Broadway Lifestyle 百老滙 All these may affect the online business of Fortress. 33 Canton Road, Shop No. 67Millions people. Diamond Hill, Hong Kong See all. broadway. Fortress’s Credit business was launched in 2002 by Pete Briger. Like the topic of current TV commercials, “Rock-Happy-Life”, it aims to promote happiness in life with “rock” style, as “rock” style is considered as youngster music, so Broadway has given an impression to customers that it is a trendy and young brand, and aims at improving customers’ lifestyle by providing more digital devices. 3 On G/F, V Causeway Bay com/money/wealth/millionaire/20110401/3800251. Hours: Monday-Friday 11:30am-10pm, Saturday-Sunday 11am-10pm Tsing Yi, New Territories, Hong Kong 396 Des Voeux Road West, G/F, Rear Portion, Wah Ming Centre d) Promotions Informative promotion through online channel and strategy alliances Posters with the detail of the program are suggested to be posted on the Facebook communication channel. From the report on rent index in Housing conducted by Rating and Valuation Department, there was also an increasing trend in the housing rent, which increased to around 130, compared with 100 of the index in 1999. www.fortress.com.hk, Fortress Tokwawan 9 Nam Wan Road, Shop Nos. Hours: Monday-Friday 11:30am-9pm, Saturday-Sunday 11am-9pm Green concept In recent years, public’s concern on environmental issue has been aroused. • Visa / MasterCard: HK$50,000. Hours: Monday-Friday 10:30am-10pm, Saturday-Sunday 10:30am-10pm www.fortress.com.hk, Fortress TAI PO MEGA MALL(Samsung co-shops) com. For other competitors, many of them have not established the online store on the internet and mainly focus on the digital devices rather than home appliances; therefore this promotion campaign is difficult to be imitated due to the barrier of entry. 1) Industry Perspective Being a robust market leader in the electronic retailing market, Fortress develops a wide brand network in the local market. It was reported that the number of Facebook user in Hong Kong on Dec 31st 2010 has reached 3. Tsim Shat Sui, Hong Kong Furthermore, according to Census and Statistics Department, there are about 30% of people aged between 15 and 34. However, this kind of strategy may encourage the consumers to wait until the success of the group formation. www.fortress.com.hk, Fortress Tuen Mun Large Home Appliances: cooker hoods, stoves, dehumidifiers, dishwashers, refrigerators, wine cellars, washers, dryers, water heaters, air conditioners. 20%| 210. This target segment is derived from the above analysis with supporting figures and facts, thus it is measurable, accessible and actionable. Hours: Monday-Friday 11am–10:30pm, Saturday-Sunday 10:30am–10:30pm (2017, Jul 16). Hours: Monday-Friday 10:30am-10:30pm, Saturday-Sunday 10am–10:30pm 50 on Ground Floor, Golden Building Hours: Monday-Sunday 11am-10pm Hours: Monday-Friday 12noon-9:30pm, Saturday-Sunday 11am-9:30pm Scholars Sham Shui Po, Hong Kong com. 31-37 Jordan Road, Shop A2, G/F, Pak Shing Building 143 Home appliances aim at assisting the consumer’s daily life. com. Fortress (852) 2555 5788: Gome Home Appliances(HK)Ltd (852) 2122 9133: HKIA Store (852) 2123 9000: Life Electric Ltd (852) 2745 3388: Loewe. Hours: Monday-Friday 11:30am-10pm, Saturday-Sunday 11am-10pm Hours: Monday-Sunday 11am-10pm Tuen Mun, Hong Kong FIG LLC 11611 San Vicente Boulevard 10th Floor Los Angeles, CA 90049 USA +1 310 228 3030 New Canaan. 18 Hanoi Rd, Shop No. hk/gia/general/201104/13/P201104130221. www.fortress.com.hk, Fortress Hong Ning Road Yau Ma Tei, Hong Kong www.fortress.com.hk, Fortress Admiralty 2) Marketing mix programs a) Product This promotion mainly emphasizes on cleansing the warehouse, which is one of the weaknesses of Fortress, so the product list should contain high and low brands of home appliances with bulky size, such as air conditioner and washing machine, in each category of the product list promoted. Comparing with Fortress, Broadway is the closest market leader in the industry with narrower customer coverage . Online retail business can easily be substituted by these mature shopping platforms. 417-420, Level 4, Metroplaza www.fortress.com.hk, Fortress Hollywood Plaza 664 Nathan Road, Shop 4 – 6 On G/F & Lower Levels 1 & 2, Wai Fung Plaza In fact, New Fortress Chungshiao Store is introducing a 24-month interest-free installment service for selected products at purchase of NT$10,000 or above with payment by any credit card and a 10-day money back guarantee for its products. Hours: Monday-Sunday 11:30am-9:30pm Furthermore, Fortress provides mobile phone insurance to consumers, which can raise consumer’s confidence in purchasing mobile phone in Fortress. 90%| 246. can use them for free to gain inspiration and new creative ideas for their writing assignments. Hours: Monday-Friday 12noon-9pm, Saturday-Sunday 11:30am-9:30pm It adopted similar promotion strategy as Fortress. www.fortress.com.hk, Fortress Cityplaza Vertical Channel Conflict Online business has been adopted by companies including the direct suppliers. com. Hours: Monday-Friday 11am-9:30pm, Saturday-Sunday 11am-10pm 1) Company Prospect4 2. 39 Lung Sum Ave, Shop 419-423 , Level 4, Landmark North The major categories of products available at Fortress stores are Mobile & Communication, Audio/Video, Digital Imaging, Computers and Office, Large Home Appliances, Small Home Appliances, Personal Care, and Games. b. Tai Po, Hong Kong hkheadline. By continuing we’ll assume you’re on board with our cookie policy, Your Deadline is Too Short? Yau Ma Tei, Hong Kong Hours: Monday-Sunday 11am-10pm www.fortress.com.hk, Fortress Tsuen Wan Plaza action-viewnews-itemid-43284 [16]Hong Kong China News Agency: ??????????????? However, Broadway and Gome are good at different fields. lang=en [5]CnYes. 2 Hang Shing St, Shop 30-32, G/F, Ngan Shing Commercial Centre, City One Even though Fortress co-operates MoneyBack (??? ) This can help companies to improve its(their) image and reputation. Fortress is one of the leading retailers of electronic appliances in Hong Kong with over 67 outlets, which the accessibility for consumers is high. HK Models model kit in scale 1:32, 01E05 is a rebox released in 2016 | Contents, Previews, Reviews, History + Marketplace | Boeing B-17 Flying Fortress | EAN: 4589913210813 18A South Horizon Drive, Unit No. Audio/Video: TVs, video disc players, hifi sets, hifi components, earphones, projectors, AV accessories, MP3 & multimedia players, speakers. There are some existing famous forums, such as HK Discuss Forum and Uwants, to discuss the plan for wedding issues. 18 Hoi Ting Rd, Shop No. 8) Marketing Calendar 9) Appendix Appendix 1 Extract of 1/2011 Population Report, Census and Statistics Department Appendix 2 Extract of Marriage numbers in Hong Kong from Census and Statistics Department Appendix 3 Poster suggested to be used in the promotional campaign Appendix 4, Extract of property price movement between 2002 and 2010 by Centaline Property Appendix 5 Top 30 countries with highest number of Facebook users (31st Dec 2010 - data from Facebook) Rank| Country| Number of Facebook users Dec 31st 2008| Number of Facebook users Dec 31st 2009| Number of Facebook users Dec 31st 2010| 12 month growth %| 24 month growth %| 1| USA| 42,078,960| 101,303,240| 145,749,580| 43. Sheung Shui, New Territories, Hong Kong Mongkok, Kowloon, Hong Kong www.fortress.com.hk, Fortress China Hong Kong City Hours: Monday-Friday, Sunday 11am-9:30pm, Saturday 11am-10pm As the closest competitor for Fortress in the industry, it does not only pioneered in using celebrity as spokesman and some policies, but also follows most the pioneering policies made by Fortress, such as the free interest installment payment pioneered by Fortress. It reveals the housing price is estimated to approach the highest housing price in1997. Hours: Monday-Friday 12noon-9:30pm, Saturday-Sunday 11:30am-9:30pm “Smart living” means living with the support of the advanced technology. This can be referred to the physiological needs, safety needs and social needs. In the meantime, the cost of products may be raised and, consequently, Fortress may earn less. N-127, N-128 & N-129, Level 1, Zone N, H.A.N.D.S, On Ting Estate www.fortress.com.hk, Fortress Telford Gardens Don’t miss a chance to chat with experts. Causeway Bay, Hong Kong www.fortress.com.hk, Fortress Wah Ming 38 Ko Chiu Road, Portion Of Shop Nos. Moreover, leaflets will be distributed to the marketing alliances mentioned in the previous part; these leaflets will be displayed in their information desk or even attached to their promotion documents. The Perry Company has been producing quality, heavy duty equpiment since 1946 and Fortress Accessories are no exception. 4) External Environment Analysis 4. Fanling, Hong Kong 333A, 333B, 335 – 7, Level 3, Ocean Centre, Harbour City Fortress Investment Group LLC is a leading, highly diversified global investment manager.. Being environmental-friendly, more companies start to implement environmentally sustainable strategies and practices, such as recyclable packaging, better pollution controls, more energy-efficient operations and so on. Hours: Monday-Sunday 11:30am-9pm 40%| 2| Indonesia| 897,040| 14,681,580| 32,129,460| 118. www.fortress.com.hk, Fortress PopCorn 2 7 Metropolis Drive, Shop 202-207, Level 2, Metropolis Plaza 198 Junction Rd, Shop S3203-3204, 3/F, Lok Fu Plaza Fortress is a customer-orientated company. Samsung 2019 4K QLED, Q60R. 28 Lok King Street, Shop 102A, The Palazzo Tai Po, Hong Kong L5-Xsite1, Millennium City 5, apm Hours: Monday-Sunday 11am-10pm Wang Tau Hom, Kowloon, Hong Kong The Facebook page is a great location to learn about current events and promotions at Fortress stores in Hong Kong, among other things. 33 Queen’s Road Central, Shop 1 & 2, Lower G/F, Melbourne Plaza You can get your “Enjoy up to HK$510 “InstaRedeem” Discount at Fortress with DBS Credit Card” (“Promotion”) is only applicable to the principal cardholders ("Cardholders") of DBS Credit Cards and Co-branded Cards (excluding Private Label Cards and Business Cards) ("Applicable Credit Cards") issued by DBS Bank (Hong Kong) Limited (the "Bank"). Hours: Monday-Friday 10:30am-10pm, Saturday-Sunday 10:30am-10:30pm Galerie (852) 2745 3388 : Man Shing Photo Supplies Co Ltd (852) 2396 6686: Oasis Techno-Beauty Company Ltd (852) 3182 7777: Panashop (852) 3194 3023: SHOP@DCFEVER.COM (852) 2332 8961: Sony Corporation Of HK Limited (852) 2882 0101: Suning … Gome provides similar home appliance products as Fortress does, but the brands are mainly China local top brands. After financial budget 2011-2011 released, John Tsang, financial secretary, announced that the government will distribute $6,000 cash to Hong Kong permanent residents aged 18 or above. 11, G/F, China Hong Kong City Hours: Monday-Saturday 10:30am-8pm, Sunday 10:30am-7:30pm These two statistics shows the(that) there was an increasing trend of a new marriages forming a new “love nest”. 3 Lung Poon St, Shop No. Hours: Monday-Friday 11:30am-10pm, Saturday-Sunday 11am-10pm Economic Environment In 2011, Hong Kong economy is believed to be better than last year. They include “24-month interest free installment” to release consumers’ burden; “Purchase-to-Play” service to plan and install AV products for consumers; “10-days Money Back Guarantee” to strengthen consumers’ confidence towards its products. [pic] Influence to Hong Kong as an international logistics hub - under the “Framework Agreement on Hong Kong and Guangdong Co-operation” | | | | | | | | |. Hong Kong is a famous international tourism city and it. 714 & 715, 7/F, Fortune Metropolis Fortress aims at developing a wide distribution network and convenient locations for customers in order to create high accessibility to the target market. With home appliances at higher prices, consumer often requires longer length of time to make a decision. www.fortress.com.hk, Fortress Tsuen Wan Hours: Monday-Sunday 11am-10pm Fortress definition: A fortress is a castle or other large strong building, or a well-protected place, which... | Meaning, pronunciation, translations and examples With more people “Like” this page, this channel can raise the awareness of a new product arrival effectively and efficiently with several other promotional channels together. Hours: Monday-Sunday 11am-10pm Hence, Fortress may advertise its campaign to these forums and support the environmental friendly trend. Mobile & Communication: mobile phones, emergency chargers, mobile accessories, smart wearables. 1) Target Market and Positioning Strategies The purposed promotion campaign aims at targeting those who planned to get married and are going to purchase or renovate their houses aged between 27 and 37 in the coming 6 months. 2) Market Leading History5 3) Competitors Analysis6 3. Founded in 1998, Fortress manages $49.9 billion of assets under management as of September 30, 2020, on behalf of approximately 1,900 institutional clients and private investors worldwide across a range of credit and real estate, private equity and permanent capital investment strategies. Kwun Tong, Kowloon, Hong Kong 201, L2, Plaza Hollywood Hours: Monday-Sunday 10:30am-9pm With the establishment of Taobao. www.fortress.com.hk, Fortress Sincere House 70%| 3| UK| 14,937,180| 22,625,300| 28,661,600| 26. Credit Cards . This is a driverless security key USB with features like CodeVault and Real Time Clock. Consequently, Fortress may potentially lose these digital professionals, who may consume frequently. 1 Tuen Shing Street, Shop Nos. com/Content/20110418/KDW8J0QVCEX16. Central, Hong Kong Quarry Bay, Hong Kong Meanwhile, Broadway also promotes the similar brand campaign. If the tourists from other countries, especially mainland china, purchase goods in HK, they will enjoy the currency depreciation. Thus shopping in HK is so attractive to them but, for local resident, the inflation rate is anticipated to become serious in the near future. Tsimshatsui, Hong Kong All product prices listed are in HK dollars. Hours: Monday-Friday 12noon-9pm, Saturday-Sunday 11:30am-9pm Hours: Monday-Friday 12noon-10pm, Saturday-Sunday 11am-10pm broadway. Hours: Monday-Friday 12:30pm-9pm, Saturday-Sunday 11:30am-9pm Some of customer services have been firstly introduced in the consumer electronics retail market, which Fortress gained several first-mover advantages. html? www.fortress.com.hk, Fortress Queen’S Road East Hours: Monday-Sunday 11:30am–8:30pm www.fortress.com.hk, Fortress Healthy Garden 478-484 Lockhart Road, Shop A On G/F & 1-2/F, Pun Tak Building HK$5,999.00 . hk/content/2010-06/07/content_2536481. 1. G. Report inappropriate content . For instance, Fortress was the first one to launch the ‘24-Month Interest Free Installment’ Program, ‘Purchase-to-play’ Service; a ‘PAY THE DIFFERENCE’ policy that guarantees shoppers the lowest prices on every product every day, ‘Ideal Gift List Service’ and an ‘Emergency Replacement Service’ that guarantees ultimate satisfaction through the second year of product life. Games: game consoles, games software, games accessories. [8]Gome - Electrical Appliances Holding Limited Homepage http://www. Shek Tong Tsui, Hong Kong In a future, private underground prison/Fortress, the inmates are computer controlled with CCTV, dream readers and devices that can cause pain or death. 3) Market Challenger -- Gome (in 4P points of view)6 3. The cost of related complements may increase due to the high demand. 1) Company Prospect “Inspiring Smart Living” - It was introduced in 2004. From this, the customer loyalty may not be solidified strongly due to the weaker Customer Relationship Management. 0%| 4| Turkey| 7,934,340| 16,943,780| 24,163,600| 42. 46. Hours: Monday-Sunday 11:30am-9:30pm APR as low as 1.28%*: HK$0 handling fee: Loan amount up to 8 times of monthly salary or a maximum of HK$1,000,000 (whichever is lower);: Tenor up to 24 months for your selection;: Loan amount will be credited to your designated bank account directly; • If a married couple simultaneously applies for our tax loan, the interest rate will be determined based on the aggregate loan amount. The quantity in each category should be sold based on the number of products left in the warehouse. Last time was cockpit and interior assembly and painting and fuselage assembly, also turret assembly and painting. Shamshuipo, Hong Kong Thus, most competitors attempt to prevent from this online business to avoid vertical channel conflict. It is estimated that the competitiveness in digital products will be more and more intensive in the coming future. 80%| 3481. www.fortress.com.hk, Fortress Tsz Wan Shan quickly replaced in a short period. Kowloon, Hong Kong 625 Castle Peak Road, Shop Nos. During the past years, Fortress carried out this strategic alliance along with a number of brands, as in HPC and Hissense, to enlarge its market shares and the product category is enhanced more than the other competitors’ one . 40%| 4738%| …|  |  |  |  |  |  | 27| Hong Kong| 1,458,520| 2,727,980| 3,673,580| 34. And, the marketing calendar as to the implementation of this promotion campaign will be explicitly shown to execute the proposed marketing mix program. If you would like us to contact you to follow up your feedback, please give us your contact information. It is expected that QE2 will depreciate value of US dollars. It targets on undifferentiated market to satisfy different customers’ needs and wants. www.fortress.com.hk, Fortress Diamond Hill MaBelle offers online Interest-free Merhcant Installment only when checking out via its fanshare platform. 2) Market Leader -- Broadway (in 4P points of view) For Broadway, the marketing strategy is more trendy and fashionable. 18 Yeung Uk Road, Shop Nos. Hours: Monday-Friday 10:30am–10:30pm, Saturday-Sunday 10am–10:30pm Tokwawan, Kowloon, Hong Kong New Residential Investment Corp. (NYSE: NRZ) is a publicly traded real estate investment trust (“REIT”) that focuses on investing in, and actively managing, investments primarily related … Digital Imaging: digital cameras, interchangeable lens cameras, DSLR cameras, digital camcorders, lenses, camera accessories. Fortress can use the existing channels to promote this campaign. 223 Hing Fong Rd, Shop No. Yuen Long, Hong Kong Hours: Monday-Sunday 11:30am-8:30pm 195-199 Nam Cheong Street, 47-49 Tai Po Road, 2A-B Un Chau Street, Shop C On G/F &Portion Of Shops No. And, other detailed findings will be explicated in later parts. Fortress … 567-570 & 574 ON LEVEL 2, ZONE C, TAI PO MEGA MALL TAI PO It means that retailer shops may not need to open plenty of stores within the same areas, which can minimize the overall operating costs. Hours: Monday-Sunday 11:30am-8:30pm 233 Chai Wan Rd, Shop 306 – 307 & 337, New Jade Shopping Arcade 143 Tsuen Wan, Hong Kong Small Home Appliances: air cleaners, airpots, kettles, coffee makers, fans, food preparation, heaters, humidifiers, induction cookers, irons, microwaves, multi-functional cookers, ovens, rice cookers, vacuum cleaners, water purifiers, indoor phones. Interest-free merchant instalment. G45 – 51, Telford Plaza, Phase 1 Hours: Monday-Sunday 11:30am-11pm Shek Wu Hui, Sheung Shui, New Territories, Hong Kong UG05B & UG06A, UG/F, Olympian City 2, Olympian City G11, G/F, Multi-Storey Commercial/Car Park Accommodation (Forming Part of Lung Cheung Plaza) Upper Wong Tai Sin Estate Thus, the channel power is created towards the suppliers, which can enjoy the competitive advantage of this channel partnering, and the setup and operation cost are optimized efficiently. www.fortress.com.hk, Fortress Golden Computer Centre number: 206095338. Hours: Monday-Friday 12noon-9pm, Saturday-Sunday 11:30am-9pm Physical distribution--Strategic Channel Alliances. G002-G007, G/F, Tuen Mun Town Plaza Phase I Revised Financial and Other Information – Form 10-K; Fourth Quarter 2014 Earnings Release 70%| 91. www.fortress.com.hk, Fortress Ocean Centre shtml, Remember. Mount Sterling Mall, Shop N58, N65 – 68, G/F Phase 7 However, when these items are unsold, Fortress suffers a significant inventory cost and cannot utilize the cash flow appropriately. hk/content/2011/0331/93831. Frontline salespeople are educated with basic and general products knowledge, which is not specific enough. 11Am-10Pm www.fortress.com.hk, does anyone know if this is a driverless security key USB with features like CodeVault and time. 36 millions, around 50 % of people aged between 15 and 34 representative at 8100 3081 details. Fortress developed “ smart living ” - it was reported that the of. Been firstly introduced in the meantime, the products and services can raise consumer ’ s concern on issue..., UnionPay card or Alipay hk/node/502 [ 2 ] Broadway – shop http! Phone insurance to consumers, which can raise consumer ’ s weakness, so Gome is closest... 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